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Victoria’s Secret Ad Spoof on Lane Bryant Blog

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Oh no they didn’t!

You know the saying “hell hath no fury like a woman scorned”? Well, apparently that goes double if you’re a plus-sized woman’s clothing company.

Looks like Lane Bryant is still bitter (or just hoping for more media coverage) about Fox and ABC’s initial refusal to air one of its “racy” lingerie commercials. This highly-publicized controversy inspired one pro-LB fan to create a parody of a Victoria’s Secret ad, which Lane Bryant then posted on its blog, Inside Curve. The spoof features a blonde skeleton donning a bra and panty set and ends with a cutting narration: “A bra specifically designed to air on Fox and ABC. What’s your Delicate Embrace? Only at Victoria’s Secret. Not for chubbies.”

While officially promoting such a sarcastic spot might make Lane Bryant seem a tad vindictive, I do give kudos to any company willing to break away political correctness in the PR department.

WRITTEN BY

Jen Lombardi Head Honcho & Creative Genius :: Kiwi Creative

Kiwi Creative is a small marketing and design studio located in the lovely ‘burbs of Cleveland, Ohio. We help small businesses and marketing departments within larger organizations with cool projects that involve graphic design and illustration, website development, online advertising and social media strategy. Oh, and we’re a pretty awesome group to work with, if we do say so ourselves…
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Written By Jen Lombardi, Head Honcho & Creative Genius

Kiwi Creative is a small marketing and design studio located in the lovely 'burbs of Cleveland, Ohio. We help small businesses and marketing departments within larger organizations with cool projects that involve graphic design and illustration, website development, online advertising and social media strategy. Oh, and we're a pretty awesome group to work with, if we do say so ourselves…



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